Apple is losing it

by Xin Zhang

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

That was 1983. There were no iPhones, no iPods, no iPads. Apple was in its 7th year of existence. Steve Jobs wanted to hire John Sculley, then-President of PepsiCo. This was Jobs’ pitch. This was also Jobs’ vision.

In 2012, Apple has officially lost it.

This is not meant to be a diss; the Jobs-led Apple succeeded in changing the world. A decade ago he introduced the iPod, which changed the music business. 5 years ago, not many people had a smartphone in their hands, then came the iPhone and now its the norm. 2-3 years ago, tablets were virtually unknown; now iPads and other tablets are everywhere. That string of ground breaking innovations has stopped following Job’s death, however.

iPhone 5. The new iPad. The new new iPad. iOS 5, 6. Siri. Apple Maps.

They’re just not game-changing products. They’re follower products. Not that they’re bad; they’re great little playthings, but it’s just not matching the competition. There’s nothing new anymore, its just minor improvements that other devices already offer for a higher price. Siri and Maps, on the other hand, awful, awful apps.

You have to wonder how long Apple can go on just making incremental upgrades on their existing products. Take a page out of Google’s playbook: they’re doing that and more.

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